EXP RE-UNITES WITH SASOL
As the lead sponsorship agency, Exp Agency is excited to reunite with SASOL to reimagine the #Unlimited new chapter. Following a four-year hiatus as the agency of choice for the chemicals and energy giant, we are back to helping nurture the passion points of consumers through their key sponsorships of wheelchair basketball and women's football. The decision to sponsor these sporting codes demonstrates our commitment to human progress and to improving people's lives.
Throughout our business and service offerings, the philosophy aligns well with our purpose driven mantra.
SASOL BANYANA BANYANA NATIONAL TEAM
Known as Banyana Banyana, the senior women's national team is one of Sasol's premium sponsorship assets designed to promote and develop women's football in South Africa. By offering a platform proposition, we hope to create opportunities for the team to participate in regional, national, and international tournaments. The team has enjoyed more success than their male counterparts, participating at all three Olympic Games: the 2012 London Olympics, the 2016 Rio Olympics, and the 2019 FIFA Women's World Cup. The team has participated in at least 12 consecutive editions of the African Women's Championship without success since 1995. Although the championship remains elusive, five runners-up medals were awarded at the African event.
Banyana has of late qualified for the 2022 AWCON, to be held in Morocco in July. With the forces to be reckoned with and CAF Ladies' Footballer of the year Thembi Kgatlana, the team has a shot at returning home victorious.
SASOL League is the entry-level semi-professional platform that anchors South African Women’s football. It is a conveyer belt that serves to grow and develop women’s football across the length and breadth of the nine provinces. A total of 16 teams constitutes the league which culminates into the annual national championship, wherein, two finalists automatically qualify for promotion to the professional Women’s senior league.
Importantly, the league is a key feeder in growing the talent pool for national teams ranging from U17, U20, and ultimately Banyana Banyana.
SASOL partnered with Wheelchair Basketball South Africa as a premier sponsor of the national teams, both men and women, which signifies a progressive and inclusive approach to sponsorship. The partnership is informed by an intentional need to help overcome limitations of disability by enabling individuals to play and compete at the pinnacle of the sport.
Sasol has paved the way as sponsors of Wheelchair Basketball in a relationship that spans over 15 years of making a real difference to the communities.
The partnership is a demonstration of a purpose-led conglomerate with a vision to support the disabled sport and enable the triumph of the human spirit. The partnership has enabled, the disabled men’s team into a formidable force that competed in multiple Paralympics games from Sydney 2000, Beijing 2008, and London 2012 respectively.