The MTN8 2018 campaign centred on amplifying the passions of the fans and bringing them closer to their favourite players and teams. The launch of the 2018 campaign was a live broadcast held at the iconic Park Station in Johannesburg with over 5000 interacting with the launch over the day. Wafa TV was brought to life by the well-known comedian Shampoonizer who engaged with fans across the country at different venues to gauge their level of support for their teams and encouraged them to get behind the teams and enter the consumer competition; all the while capturing unique content for the tournament.
The launch of “Mafayvazonke” – the archetype character that represented all the different types of football fans and supported any team, just so he can always have the winning feeling. This was as demonstration to fans that regardless of which team you support, with the MTN8, you are always a winner.
The MTN8 Legends in 2018 conducted over 170 media interviews across the country in comparison to 90 in the 2017 campaign. The total soccer coverage number from BMI grew year on year by 62% from 2017 to 2018.
The goals for charity initiative, established to encourage teams to score plenty of goals and at same time raised R450 000 for a charity, before the final match started.
The final of the MTN8 2019 with its historic pre-match music concert (Gqom vs Maskandi) was held at the picturesque Moses Mabhida Stadium in Durban. This concert enabled MTN to cement the solid relationship that football and music have historically enjoyed and in turn resulted in thousands of fans arriving at the stadium hours before the actual kick-off. With over 40 000 fans coming into the stadium to witness the final.
The trophy arrival featured a unique MTN8 Y’ello armoured vehicle delivering the trophy and the medal ceremony of the 2018 MTN8 campaign included the first ever hydraulic trophy stand in SA football – a breath-taking execution that is sure to be a staple feature for major tournaments going forward.
The campaign had over 900 000 opt-ins which was a 50% increase from 2017 levels and culminated with the Last Fan Standing competition having its first ever female winner of the exciting consumer competition who won a R1 million rand and a trip to the UEFA Champions League final in Madrid as we grew to