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MTN Joyous Celebration

ENGAGEMENT

 

2018 continued to be another watershed year for MTN Joyous Celebration.

 

Consumers were prompted to download or stream exclusive MTN Joyous Celebration tracks on MTN Music+ for a chance to win a once in a lifetime trip to the USA.

 

MTN kicked off 2019 by renewing the mutually beneficial MTN Joyous Celebration partnership with the Joyous Celebration Foundation, enabling both brands to continue to spread their wings, strengthen their affinity with their own and each other’s audiences and further their community outreach programmes and initiatives.

 

This year will see the MTN campaign centred around exclusive songs that live on the MusicTime! platform for customers to enjoy. These songs are not available anywhere else, but on the platform and engagement with the platform will once again see MTN customers rewarded throughout the year.

 

ACHIEVEMENT

 

From another sold-out national tour to bagging 3 South African Music Awards (SAMA’s), the gospel ensemble continued to leave fans asking for more, even after a 5 hour riveting performances.

 

MTN customers were the biggest winners during Tour 22 (2018), from exclusive, all access – money can’t buy VIP experiences, hampers, prizes and an all expenses paid trip overseas; MTN continued to make their customers’ lives brighter through this sponsorship.

 

Two consumers – Thobile Khoza (GP) and Sihle Sowazi (EC) won themselves this prize for them and a partner to attend the Essence Festival in New Orleans.