As the country was riveted by the ICC World Cup, Standard Bank started a campaign with their staff to drive unity internally and rallied all staff to share their messages of support that would be shared with the team on their arrival in England. This campaign ran very well an encouraging number of messages were collected from their staff and share with the team all the way in England.
Standard Bank offices also embraced the spirit of the world cup and had player images branded at their offices at Simmons, Johannesburg and Kingsmead in Durban and their staff wore their green and gold on Fridays.
Behind our dream team, there are human stories that we don’t get to hear of and Standard Bank gave our national team a chance to share their personal journeys and shared this with the country using a podcast series that are available during the ICC World Cup.
To further show how Standard Bank listens to customer needs, they created a campaign to drive digital adoption of their products. They ran a competition for customers to win a trip to the Cricket World Cup and watch a match between the Standard Bank Proteas and Pakistan at Lords. This helped them to create brand love and drive digital adoption across our social media platforms. They had 4 winners that travelled from KwaZulu Natal to England and this was their first global travel experience. Gratitude and appreciation of Standard Bank was expressed by the winners and they further expressed how they will always cherish this once in a lifetime experience that lasted 7 days.