When the Springboks called, MTN answered… Since 2017 we have been at the forefront of driving and leveraging MTN’s sponsorship of South Africa’s most successful national team, The Springboks. This property being one of the most desirable in South Africa brought with it numerous engagement opportunities with both consumers and business to business as well as internal activations. To this end, MTN continues to connect the nation to the Springboks with public autograph sessions, a business outcomes-based hospitality program and the ultimate experience for a rugby crazed South African fan - an opportunity to travel with the team and be the eyes and ears of the nation within the Springboks team, The Official Bozza.
Over 5000 fans and 3000 MTN staff members have had the opportunity to meet and engage with the Springboks through our various activation touchpoints.
More than 500 business relationships have been nurtured in the short history of this sponsorship. In the online space, The Official Bozza has achieved more than 10 million social media impressions.