ENGAGEMENT

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The Standard Bank Joy of Jazz was held at the Sandton Convention Centre in Johannesburg, and it is Africa's premier jazz festival. 
During the Standard Bank Joy of Jazz, the crème de la crème of local talent is brought together with global luminaries for unforgettable performances. As jazz lovers were re-introduced to the music, novices experienced the magic of this genre. 
Among the Festival's opening acts were trumpeter Wynton Marsalis and the Jazz at Lincoln Centre Orchestra. Marcus Wyatt conducted Mzansi's ZAR Orchestra on this night featuring the multi Grammy Award-winning artist and his band. Highlights of the weekend included performances by Salim Washington, Etuk Ubong, Sipho Mabuse, Rahsaan Patterson, RJ Benjamin, and Ladysmith 
Black Mambazo.
The Festival also featured a never-to-be-repeated all-star band performance to celebrate 35 years of the Standard Bank Young Artist Awards. The performances featured alumni such as Shannon Mowday, Sibongile Khumalo, Nduduzo Makhathini, Concord Nkabinde, Gloria Bosman, Bokani Dyer, and Mark Fransman, to name a few.

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ACHIEVEMENT

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​Visitors to the area increased from 400 the previous year to 985 this year. That is a 140% increase  
Avande-Garde lounge experience with gin tasting and snacks. 

Pax: 
Total: 958 guests

Graffiti photo booth: Guests were asked to take a photo on a green screen, and then interact with the spray paint experience to create their own artwork on screen. 

Total: 186 photo’s / 322 prints

#INSTRUMENTOFCHANGE Instagram photo experience:
Guests were asked to take selfies at the selfie wall or at the Festival and asked to post their photo’s on Instagram using the #INSTRUMENTOFCHANGE. These photos were then printed for them and hung up on our photo frames on the 4th Floor to come and collect.

 
Total: 205 prints

 

Total: 457 (161 contactable)